Truly “Dream Pack”
Truly Winter LTO | 2026
In winter 2026, we collaborated with French artist Laura Norman, also known as Launorma, to create The Truly Dream Pack, an imaginative collection that dissolves the boundary between flavor and fantasy. Each of the four flavors is paired with Norman’s distinctly whimsical, surreal visual language, where familiar forms slip into the unexpected. Together, this partnership becomes more than a release; it’s a sensory tableau that embodies the essence of our campaign, an invitation to step beyond the tangible and into a realm where dreams are not just imagined, but made Truly real.
Creative & Design Treatment
pack
The variety 12-pack design draws inspiration from Laura Norman’s personal artistic style, translated as a tribute to her singular sense of imagination and distinct visual language. As an enduring admirer of her work, it was both an honor and a creative milestone to collaborate on a design that weaves her playful, otherworldly sensibility with the lightness and vibrancy of our pack. Her ability to construct immersive visual worlds extends beyond the surface, inviting viewers to step inside and experience the spirit of Truly for themselves.
cans
The 12oz cans extend this dialogue, merging Laura’s delightfully surreal imagery with elements drawn from the outer wrap to create a cohesive and layered visual experience. Each flavor is given a whimsical, evocative name that reflects its profile, paired with artwork that brings it to life in an enchanting and unexpected way. Together, these details transform each can into a small, immersive moment, designed to surprise, delight, and invite the drinker deeper into the world of Truly.
The Artist
Laura Normand | @launorma
link to website here: https://launorma.com/About (© 2026 Laura Normand. All rights reserved.)
“I’ve always loved the chaos of nature. The wild colors. The Funky Shapes. The plants that look like they woke up with big emotions. I take all of that and let it explode into color and character in my art.”
Social Media Buzz
Collaborating with an artist brought an added layer of energy and dimension to the launch of this pack. It opened the door to deeper engagement across our public platform, allowing us not only to introduce the collection, but to share Laura’s creative voice more fully. Through our website and social channels, we were able to spotlight her perspective, giving audiences a closer look at the inspiration and artistry behind the work, and inviting them to connect with the world she creates.
“I love the fun, colorful, even therapeutic design. Like music for the eyes. And I live each project as a challenge to innovate and create a unique and timeless image.”